Annika is the practitioner side of Northbound — as a non-technical operator, she dove headfirst into AI tooling in its early days and is on a mission to bring others along for her journey.
Annika spent a decade in finance before diving into tech, and has worked at early-stage startups and Fortune 500 companies alike. She makes technology make sense to people without an engineering background, in practice rather than in theory.
Matthew is the engineering and product side of Northbound — he builds AI systems that hold up in production and helps operators turn sharp workflow instincts into something real.
Matthew has been a CTO at early-stage startups and is a founder with multiple exits. The angle he brings to AI is the engineering and product lens: systems that ship, stay shipped, and make sense to the people using them.
The real shift is in how decisions get made, documents get written, analysis gets done, and customers get served. Adoption only matters when it reaches the work people already do.
The person closest to the workflow usually knows the highest-leverage place to begin. Our job is to turn that lived knowledge into something usable, tested, and maintainable.
We can help with the questions, but the questions need to stay connected to pilots, workflows, and systems. Otherwise it is just another AI roadmap nobody uses.
Tell us where AI feels stuck — team adoption, a workflow driving everyone nuts, or a product idea that needs technical shape. We'll help you figure out what's actually worth doing. And if AI isn't the answer, we'll say so.
Bring us the problem
